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
Lors d’un voyage à Reno, dans le Nevada (États-Unis), pour promouvoir les vins produits par sa famille lors d’une conférence sur l’industrie, Mario Moretti Polegato a décidé de faire une promenade. En raison de l’inconfort dû à la surchauffe de ses pieds causée par les chaussures à semelles en caoutchouc qu’il portait, il a instinctivement percé les semelles avec un couteau. À son retour, Moretti Polegato a développé son intuition dans l’atelier d’une petite entreprise de chaussures appartenant à sa famille et a mis au point une nouvelle technologie pour les semelles en caoutchouc. Il l’a immédiatement brevetée et a créé la première « chaussure respirante ».
Après avoir proposé sans succès son invention à des entreprises de chaussures bien établies et après avoir réalisé avec succès son propre test de marché avec une gamme de chaussures pour enfants – Moretti Polegato a franchi le pas et a commencé la production industrielle à grande échelle de chaussures sous la marque Geox.
Le nom de la marque Geox est une combinaison du mot « geo » (le mot grec pour « terre ») et du « x », la lettre/élément symbolisant la technologie. L’origine du nom Geox met en évidence la vocation et l’ADN d’une entreprise née d’une idée révolutionnaire et qui a fait du confort, du bien-être et de l’innovation ses incontournables.
